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True North Business Development Forum
January 16 @ 8:30 am - 3:30 pm
It’s time to build a stronger North
Early Bird Pricing Ends December 22, 2017!
All attendees registered prior to Friday, Dec 22nd are entered to win a round trip flight between Prince George and Victoria courtesy of Pacific Coastal Airlines.
Co-hosted by the Prince George and BC Chambers of Commerce, the #TrueNorth Business Forum (formerly the Business Development Forum) is a one-day program focused on building a more resilient, prosperous northern BC. Thought-leading experts on economic development, finance, and First Nations partnerships (among others) will bring participants the most current data and proven strategies to grow your brands and your communities.
Session One: Dr. Mark Colgate | Moments of Power – The Whistler Experience
Award winning Professor of Service Excellence and Associate Dean at the University of Victoria Gustavson School of Business
Service is vital in driving revenues in any sector whether you are selling a hotel room or negotiating a multi-million-dollar deal.
What is quality in the eyes of a customer? How does your ability to deliver on the 2 Moments of Power correlate with sales revenue and company valuation? Get to know the psychology that drives service and sales.
Join Dr. Mark Colgate, award winning Professor of Service Excellence at University of Victoria?s Gustavson School of Business. Previously the GM of Customer Satisfaction with the Commonwealth Bank of Australia, Mark has worked with companies around the world. He is known for his unconventional and entertaining presentation style.
Session Two: Economist Jim Allworth
Session Three: Marsha Walden | Tourism as an Economic Development Play
President and Chief Executive Officer of Destination British Columbia
Creating $15.7 billion in revenue, 127,700 jobs, and contributing $7.4 billion to the provincial GDP, tourism is a powerful economic engine that draws visitors to our province and support residents with tourism, arts, and cultural draws.
Destination British Columbia’s CEO Marsha Walden will discuss the influence of the tourism industry, specifically what it means to Northern BC’s economic resiliency. Marsha will share practical tools and ideas, including the importance of Northern BC’s destination development strategy, and how it plays a critical role in the overall economic success of British Columbia.
Marsha Walden is the President and Chief Executive Officer for Destination British Columbia. A life-long British Columbian, Marsha’s career spans corporate leadership roles in marketing, strategy, transformation, operations, communications and social responsibility. Marsha holds a Bachelor of Commerce from the University of British Columbia, loves to travel, and takes full advantage of family life in our extraordinary province.
Economic Development Panel: Bootstrapping Economic Success: inspiring stories from northern entrepreneurs and leaders
Moderated by Joel McKay, CEO, Northern Development Initiative Trust
The Small Town Success economic development panel will be a fun and informal discussion focused on the elbow grease and tenacity it takes to build prosperity in Northern communities. Hear inspiring stories about building a successful craft brewery in a resort town of 1,000 people, founding an innovative 3D printing company in Tumbler Ridge, leveraging the landbase and local labour to build destination mountain bike trails in Williams Lake and efforts to turn the tide on a city’s reputation to attract new residents.
Panelist Michael Lewis, Owner/Brewer, Three Ranges Brewing
Panelist Jody Mitchell, Owner, Filaprint
Panelist Willie Sellars, Councillor, Williams Lake Indian Band
Panelist Melissa Barcellos, Economic Development Manager, City of Prince George
Lunch Keynote Address: Still to be announced!
- January 16
8:30 am - 3:30 pm
- Prince George Chamber of Commerce
- The Coast Inn of the North
770 Brunswick Street
Prince George, British Columbia V2L 2C2 Canada + Google Map